Soap! – Writing and Surviving Television in India

Venita Coelho has spent over 15 years in the busy world of Mumbai television, seeing it evolve from the days of the 13 episode Doordarshan serials, to the mad, mad world of the current daily soap opera. She has worked in various capacities of producer, writer and director in leading private channels, including Sony Entertainment Television and Cinevistaas. Currently she lives in an old Portuguese house in Bambordem, Goa, and continues her creative career in more inspired surroundings.

‘Coelho formalizes writing for television, explains the rules, and does her best to create a new generation of thinking writers. This book does a good job of teaching how to write – not just for television but for any medium. It has clear guidelines, a whole range of helpful tools and a practical approach. A must-read for those with any sort of writing ambitions.’
Siddharth Malhotra

Producer, Cinevistaas Pvt. Ltd – Sanjeevani, Dil Mil Gaye, Crime Patrol, Jersey No. Ten

‘A book like this would have saved me years of hard lessons and much angst. Not only does it explain the art of writing in a practical and lucid manner, at every step of the way Coelho pushes you to raise your standards and to write to your full potential. Writers of every sort would benefit from the experience, the wisdom and the advice that she hands out.’
Sandeep Shrivastava
Writer – New York, Ab Tak Chappan

ISBN: 9788172239411
Published by: Harper Collins Publishers India

Original Price(PB)	:	Rs. 299.00
Special Sale Price of(PB)	:	Rs. 270.00